TY - JOUR AU - Orlova, T. V. PY - 2020/12/27 Y2 - 2024/03/29 TI - CREATIVE ECONOMY AND PUBLIC HISTORY IN ESTONIA: AN EXAMPLE FOR UKRAINE JF - Zaporizhzhia Historical Review JA - ZHR VL - 2 IS - 54 SE - World History DO - UR - https://istznu.org/index.php/journal/article/view/942 SP - AB - 30 years upon the collapse of the USSR, the countries that had emerged at its terrain have been following the path of independent development with different results. The factors that have caused their differences are of scientific interest. Most success was gained by the smallest of the Baltic states, Estonia, which, since 2004, is a member of NATO and the European Union, and currently is proclaimed “the world’s most digitalized state”. Lacking significant material resources, Estonians have focused on the non-material ones and grasped the main tendencies of modern world’s development, where the main resource, ensuring competitiveness at all levels, is creativity. Many countries gain significant advantages from creative economy, which, in turn, provides broad opportunities for the development of public history. In fact, Estonian history is public in itself, as the broad public has been playing an active, yet non-forcible part in its formation. Despite the lasting foreign reign, especially from Russia, the Estonians never forgot their core goal – building their own independent state. Cultural activities provided the basis for political activities, thus providing the preservation of national identity. The goal of preserving national identity is also served by public history – made about the public, for the public and in cooperation with the public. The field of public history plays a great part in molding an attractive image of the country at the international arena. That’s why statesmen and civil activists consider it a powerful tool of exercising the so-called “soft power”, aimed exactly at creating an attractive international image for allies and investors. Examples of implementing public history measures in Estonia are given in the present study as a call for applying Estonian experience in Ukraine. ER -